I’m Emily, and I’m a content marketer, editorial strategist and investigative journalist.

All my marketing decisions revolve around three things: high-quality writing; creative and investigative storytelling; and intelligently-used data.

I’m particularly smitten with the “experiences” realm—travel, tourism, hospitality, food and lifestyle—because I see huge value in encouraging others to build new experiences and share them with the world.

But I’ve reported and written on a range of technical topics: politics in the NC General Assembly, science and medicine at UNC Hospitals, and SaaS knowledge bases for ZOZI Advance and BlueJeans Network.



The Daily Tar Heel — The WellBeing Magazine — WhichWay NC — Ideal-Living Magazine — Food News Media — FSR Magazine — Stories and Glories — The ZOZI Journal —Hyatt House — USA Today — Synapse Magazine & More


Reporting // Feature Writing // Longform // Technical Writing

Copy Writing // Editing // AP Style // B2B // B2C 

 Editorial Strategy // Editorial Management // Content Marketing 

SEO // Google Analytics // Social Media Strategy

Blogging // Headline Writing // Email Marketing Copy 

Photoshop // Illustrator // Indesign // Final Cut

SailThru // WordPress // Squarespace // Drupal // Uberflip // HTML5 // CSS // Javascript


University of North Carolina at Chapel Hill 2011-2015

BA School of Media and Journalism // Interactive Multimedia + Editing and Graphic Design

Say Hi!

Instagram // Twitter // LinkedIn // GitHub // Blog